U Studios Florida taps Mercandante

Blaise Mercandante, former VP of marketing at Taco Bell Corp., has been named executive VP of marketing at Universal Studios Florida, reporting to executive VP of sales and marketing Fred Lounsberry.

Mercandante will serve as the theme park’s senior marketing executive responsible for strategic planning and alliances, research, product development, advertising, promotions and publicity.

The executive also has several years experience in advertising, having spent 10 years at ad agencies BBDO and Tracy-Locke. The executive is relocating from Los Angeles to Orlando.

More Scene

  • LOS ANGELES, CA - JUNE 22:

    SZA Holds Nothing Back in Second Show Since Vocal Injury Scare

    Blaise Mercandante, former VP of marketing at Taco Bell Corp., has been named executive VP of marketing at Universal Studios Florida, reporting to executive VP of sales and marketing Fred Lounsberry. Mercandante will serve as the theme park’s senior marketing executive responsible for strategic planning and alliances, research, product development, advertising, promotions and publicity. The […]

  • 'SORRY TO BOTHER YOU'

    Why 'Sorry to Bother You' Director Boots Riley Thinks His Satirical Comedy Is 'Realistic'

    Blaise Mercandante, former VP of marketing at Taco Bell Corp., has been named executive VP of marketing at Universal Studios Florida, reporting to executive VP of sales and marketing Fred Lounsberry. Mercandante will serve as the theme park’s senior marketing executive responsible for strategic planning and alliances, research, product development, advertising, promotions and publicity. The […]

  • Tesse Restaurant Opens on L.A.'s Sunset

    Tesse Restaurant Takes on the Challenge of Making the Sunset Strip Hip Again

    Blaise Mercandante, former VP of marketing at Taco Bell Corp., has been named executive VP of marketing at Universal Studios Florida, reporting to executive VP of sales and marketing Fred Lounsberry. Mercandante will serve as the theme park’s senior marketing executive responsible for strategic planning and alliances, research, product development, advertising, promotions and publicity. The […]

  • Tiffany Haddish

    MTV Movie and TV Awards: The 10 Standout Moments

    Blaise Mercandante, former VP of marketing at Taco Bell Corp., has been named executive VP of marketing at Universal Studios Florida, reporting to executive VP of sales and marketing Fred Lounsberry. Mercandante will serve as the theme park’s senior marketing executive responsible for strategic planning and alliances, research, product development, advertising, promotions and publicity. The […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    Blaise Mercandante, former VP of marketing at Taco Bell Corp., has been named executive VP of marketing at Universal Studios Florida, reporting to executive VP of sales and marketing Fred Lounsberry. Mercandante will serve as the theme park’s senior marketing executive responsible for strategic planning and alliances, research, product development, advertising, promotions and publicity. The […]

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    Blaise Mercandante, former VP of marketing at Taco Bell Corp., has been named executive VP of marketing at Universal Studios Florida, reporting to executive VP of sales and marketing Fred Lounsberry. Mercandante will serve as the theme park’s senior marketing executive responsible for strategic planning and alliances, research, product development, advertising, promotions and publicity. The […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    Blaise Mercandante, former VP of marketing at Taco Bell Corp., has been named executive VP of marketing at Universal Studios Florida, reporting to executive VP of sales and marketing Fred Lounsberry. Mercandante will serve as the theme park’s senior marketing executive responsible for strategic planning and alliances, research, product development, advertising, promotions and publicity. The […]

More From Our Brands

Access exclusive content