U’s New Media taps Crane VP

Universal Studios New Media has tapped Lisa Crane to serve as VP of marketing. In the newly created post, Crane will oversee divisional and online marketing and publicity activities for the group. She also will manage promotions, sponsorship and sales activities for the Universal Studios World Wide Web site.

Crane reports to New Media Group president Paul Rioux. She previously was VP of specialty licensing for Univer-sal Studios Consumer Products Group. There, she oversaw creation and implementation of the licensing program for product development and merchandising of Universal’s various properties.

She joined Universal in 1993 as VP, animation art.

Industry sources say Crane’s appointment is the first in a series of expansions slated for the New Media Group in coming weeks.

More Scene

  • LOS ANGELES, CA - JUNE 22:

    SZA Holds Nothing Back in Second Show Since Vocal Injury Scare

    Universal Studios New Media has tapped Lisa Crane to serve as VP of marketing. In the newly created post, Crane will oversee divisional and online marketing and publicity activities for the group. She also will manage promotions, sponsorship and sales activities for the Universal Studios World Wide Web site. Crane reports to New Media Group […]

  • 'SORRY TO BOTHER YOU'

    Why 'Sorry to Bother You' Director Boots Riley Thinks His Satirical Comedy Is 'Realistic'

    Universal Studios New Media has tapped Lisa Crane to serve as VP of marketing. In the newly created post, Crane will oversee divisional and online marketing and publicity activities for the group. She also will manage promotions, sponsorship and sales activities for the Universal Studios World Wide Web site. Crane reports to New Media Group […]

  • Tesse Restaurant Opens on L.A.'s Sunset

    Tesse Restaurant Takes on the Challenge of Making the Sunset Strip Hip Again

    Universal Studios New Media has tapped Lisa Crane to serve as VP of marketing. In the newly created post, Crane will oversee divisional and online marketing and publicity activities for the group. She also will manage promotions, sponsorship and sales activities for the Universal Studios World Wide Web site. Crane reports to New Media Group […]

  • Tiffany Haddish

    MTV Movie and TV Awards: The 10 Standout Moments

    Universal Studios New Media has tapped Lisa Crane to serve as VP of marketing. In the newly created post, Crane will oversee divisional and online marketing and publicity activities for the group. She also will manage promotions, sponsorship and sales activities for the Universal Studios World Wide Web site. Crane reports to New Media Group […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    Universal Studios New Media has tapped Lisa Crane to serve as VP of marketing. In the newly created post, Crane will oversee divisional and online marketing and publicity activities for the group. She also will manage promotions, sponsorship and sales activities for the Universal Studios World Wide Web site. Crane reports to New Media Group […]

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    Universal Studios New Media has tapped Lisa Crane to serve as VP of marketing. In the newly created post, Crane will oversee divisional and online marketing and publicity activities for the group. She also will manage promotions, sponsorship and sales activities for the Universal Studios World Wide Web site. Crane reports to New Media Group […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    Universal Studios New Media has tapped Lisa Crane to serve as VP of marketing. In the newly created post, Crane will oversee divisional and online marketing and publicity activities for the group. She also will manage promotions, sponsorship and sales activities for the Universal Studios World Wide Web site. Crane reports to New Media Group […]

More From Our Brands

Access exclusive content