Sony set to pull into online Station today

Sony is launching a new online venture today dubbed the Station@Sony.com. The online site, accessible at http://www.station.sony.com, contains music, games, message boards and other features.

Included on the site are “Siren,” a music channel that uses streaming audio, and features music news, interviews and previews of upcoming releases; “Battleground,” a multiplayer gaming area that will allow contestants to compete for prizes starting next month; “Soap City,” which focuses on Sony-produced soap operas “Days of Our Lives” and “The Young and the Restless”; and “Sony Wonder’s Wonderland,” designed for young children and their parents. The site also offers playable versions of Sony gameshows “Jeopardy!” and “Wheel of Fortune.”

Richard Glosser, senior VP of Columbia TriStar Interactive, one of the Sony divisions contributing content to the site, said the Station was designed to offer an “entertainment destination. There’s a very easy user interface, when you come in to play something like ‘Jeopardy!,’ you’ll hear the show’s theme music, you’ll see multiple choice questions. There will be rankings, tournaments and eventually we’ll give away prizes.”

Glosser said Sony is looking at ways of providing transactions on the Station. Visa is a strategic marketing partner of Sony’s on the venture, and was involved in its conceptualization and business development.

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