Software org projects growth in gaming biz

The Interactive Digital Software Assn., which owns the Electronic Entertainment Expo, has issued a report that forecasts strong growth for the PC and vidgame software business.

IDSA president Douglas Lowenstein said the org reached its conclusions despite an onslaught of negative publicity about the entertainment software industry. The report addresses the online gaming industry, but its main focus is on so-called “shrink-wrapped” products like CD-ROMs and vidgames sold at retail and through mail order.

Lowenstein pointed to several factors that bolster the org’s contention. Those include a projection of $5.3 billion in vidgame sales for 1997, growth in the U.S.-installed base for computers and increased demand for entertainment software overseas.

He added that Hollywood’s failure to set cash registers ringing with CD-ROM sales shouldn’t be interpreted as a death knell for the industry. “The fact that studios didn’t make a lot of money doesn’t mean it isn’t a strong business. But if the studios keep approaching this as a ‘throwaway,’ they’ll keep creating mediocre product,” he said.

More Scene

  • Demi MooreComedy Central's Roast of Bruce

    Demi Moore Appears as Surprise Guest at Bruce Willis' Comedy Central Roast

    The Interactive Digital Software Assn., which owns the Electronic Entertainment Expo, has issued a report that forecasts strong growth for the PC and vidgame software business. IDSA president Douglas Lowenstein said the org reached its conclusions despite an onslaught of negative publicity about the entertainment software industry. The report addresses the online gaming industry, but […]

  • Outfest Filmmakers Get Political, Issue Call

    Outfest Filmmakers Get Political, Issue Call to Action on Opening Night

    The Interactive Digital Software Assn., which owns the Electronic Entertainment Expo, has issued a report that forecasts strong growth for the PC and vidgame software business. IDSA president Douglas Lowenstein said the org reached its conclusions despite an onslaught of negative publicity about the entertainment software industry. The report addresses the online gaming industry, but […]

  • Bob Woodruff Foundation Acquires Veterans Org

    Bob Woodruff Foundation Acquires Veterans Org Got Your 6

    The Interactive Digital Software Assn., which owns the Electronic Entertainment Expo, has issued a report that forecasts strong growth for the PC and vidgame software business. IDSA president Douglas Lowenstein said the org reached its conclusions despite an onslaught of negative publicity about the entertainment software industry. The report addresses the online gaming industry, but […]

  • Tiffany HaddishTiffany Haddish at the Hollywood

    Tiffany Haddish on Future Career Plans, Taking Advice From Tyler Perry, Melissa McCarthy

    The Interactive Digital Software Assn., which owns the Electronic Entertainment Expo, has issued a report that forecasts strong growth for the PC and vidgame software business. IDSA president Douglas Lowenstein said the org reached its conclusions despite an onslaught of negative publicity about the entertainment software industry. The report addresses the online gaming industry, but […]

  • Vince Gilligan Carolyn Strauss Paley Center

    'Breaking Bad' Creator Vince Gilligan Suggests 'Maybe It's Time for Heroes Again' on TV

    The Interactive Digital Software Assn., which owns the Electronic Entertainment Expo, has issued a report that forecasts strong growth for the PC and vidgame software business. IDSA president Douglas Lowenstein said the org reached its conclusions despite an onslaught of negative publicity about the entertainment software industry. The report addresses the online gaming industry, but […]

  • Our Very Own Carlin McCullough

    Amanda Peet's New Play 'Our Very Own Carlin McCullough' Has a 'Game of Thrones' Connection

    The Interactive Digital Software Assn., which owns the Electronic Entertainment Expo, has issued a report that forecasts strong growth for the PC and vidgame software business. IDSA president Douglas Lowenstein said the org reached its conclusions despite an onslaught of negative publicity about the entertainment software industry. The report addresses the online gaming industry, but […]

  • Shirel Kozak, Billy Crystal, Marina Zenovich,

    Billy Crystal, Filmmakers Remember Robin Williams at 'Come Inside My Mind' Premiere

    The Interactive Digital Software Assn., which owns the Electronic Entertainment Expo, has issued a report that forecasts strong growth for the PC and vidgame software business. IDSA president Douglas Lowenstein said the org reached its conclusions despite an onslaught of negative publicity about the entertainment software industry. The report addresses the online gaming industry, but […]

More From Our Brands

Access exclusive content