Sheri Singer, VP of longform programming at cable net Lifetime, will exit her post at month’s end to partner with her husband, producer Steve White, in a new TV-movie production venture the couple will call Singer/White Entertainment. (Related story, page 78).
As VP since February 1994, Singer significantly elevated the cable net’s original movie ratings and filmmaking profile.
During Singer’s three-year stint, Lifetime established a monthly original movie franchise that put it on the telefilm map through such acclaimed projects as “Almost Golden: The Jessica Savitch Story,” “Choices of the Heart: The Margaret Sanger Story,” “Sophie and the Moonhanger” and “Hidden in Silence.”
Those original movies enjoyed a 140% audience increase on Singer’s watch.
“I think I was very fortunate,” Singer said on Monday. “I was hired by Judy Girard, and she gave me the room to create something. I’ll always be grateful to Judy and to (Lifetime prexy and CEO) Doug McCormick for giving me the freedom to participate in Lifetime’s growth.”Singer had nearly a year still to run on her Lifetime contract.
White has run his own Steve White Entertainment production company for the past eight years, supplying nearly three dozen movies to NBC ABC, CBS, TNT and USA over that span.
The new Singer/White Entertainment will expand into pay and basic cable. Singer said that the company could well make films for Lifetime, but has no deal in place as yet.