Pearson spins off online unit

International media group Pearson said Wednesday it would spin off the online publishing branch of its con-sumer software company Mindscape. Mark Nieker, formerly general manager and executive VP of Mindscape, is on board as president of the new venture. The new entity has been dubbed Headland Digital Media.

In addition to creating, publishing and distributing branded Internet programming for Mindscape, Head-land will work with third-party publishing partners.

Headland will continue to publish and maintain Mindscape Online Publishing’s slate of World Wide Web sites, including the Doonesbury Electronic Town Hall, Total Baseball Online and Mindscape Games Online.

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