MTV elevates Terkuhle to animation prexy post

Flush from the success of the theatrical hit “Beavis and Butt-head Do America” and MTV’s critically acclaimed weekly series “Daria,” Abby Terkuhle has been handed the keys to the MTV Animation kingdom as the division’s new prexy, it was announced Wednesday.

In his new post, Terkuhle — currently executive VP and creative director for MTV — will keep his creative director title while adding responsibilities overseeing all aspects of MTV’s animation development and series production from the network’s New York-based animation studio.

Terkuhle’s domain will also include heading up all animated film and TV projects for MTV Prods.

The money is there for Terkuhle to play with. Last September, MTV Networks announced a $420 million commitment to animated film and TV production, which Terkuhle will use to help develop new ideas and talent in the animation world.

Among the forthcoming projects with which Terkuhle is being entrusted is a sequel to “Beavis & Butt-head Do America,” involving “Beavis” creator Mike Judge. Terkuhle says that MTV and Judge are “in negotiations” for that follow-up to the film that had surprising box-office clout last summer. It enjoyed the largest-ever December opening with a $20 million first weekend, tallying $62 million domestically in all.

The proposed sequel has been very tentatively penciled in for a 1999 premiere, Terkuhle said.

Also on the horizon are a direct-to-video “Aeon Flux” animated film project (not to be confused with the previously announced live-action feature in the works through MTV Prods.). And the instant popularity of the “Beavis & Butt-head” spinoff “Daria” resulted in an additional 26-episode order of the sassy cartoon comedy.

“What’s exciting for me in taking this position is that Viacom has such a huge commitment to animation,” Terkuhle said. “The success of ‘Beavis & Butt-head’ and now ‘Daria’ shows us there is really a significant young adult audience out there for animation, and that allows us to take it to the next level both on and off MTV.”

Both Comedy Central and HBO have plans to cash in on the adult direction in animation, with the former readying a subversive series titled “South Park” and the latter slating a pair of latenight animated shows (one from controversial creator-producer Ralph Bakshi) that will purportedly carry racy, even risque, content.

“We’ve pioneered a lot of the adult animation trend,” Terkuhle added, “and we plan to continue to do it in a major way. Animation is a great brand extension for MTV. It’s the visual equivalent of music.”

Besides having produced the “B&B” feature, Terkuhle’s accomplishments at MTV include bringing the Emmy-winning “Liquid Television” to the network. He also oversaw the development and production of “MTV Oddities” and introduced MTV’s audience to Peter Chung’s oft-surrealistic “Aeon Flux.”

Terkuhle has the next generation of “Liquid TV” premiering on MTV this summer with “Cartoon Sushi,” an animated variety show that “will allow us to test a lot of ideas.”

“Abby has the vision and creative relationships that have helped put MTV on the pop-cultural map,” said MTV prexy Judy McGrath. “…Having him focus exclusively on animation will ensure that MTV maintains its groundbreaking, leadership role in the community.”

Popular on Variety

More Scene

  • Renee Zellweger Rufus Wainwright Sam Smith

    Renée Zellweger: Judy Garland Was 'My Childhood Hero'

    Awards buzz is building around Renée Zellweger for her performance as Judy Garland, emerging as a frontrunner in the Oscar race for best actress. But for her, the real prize was paying tribute to Garland, of whom she’s been a lifelong fan. “Nobody was prettier, nobody sang prettier…the adventures she had, [she was] my childhood [...]

  • Keke Palmer BlogHer19 Summit

    Keke Palmer Brought to Tears Accepting Truth Teller Award at #BlogHer19 Creators Summit

    Keke Palmer stood surprised and wide-mouthed on the #BlogHer19 Creators Summit stage as she was presented with the Truth Teller Award for her recent acting work — and her viral “sorry to this man” clip. “This means so much,” the multi-hyphenated star softly whispered as she got teary-eyed upon accepting the award. Last week, the [...]


    Emmys 2019: Inside All the Hottest Pre-Parties

    It’s (Emmys) party time! Before the 71st annual Emmys go live on Sunday, stars and execs are keeping busy by party-hopping in the days leading up to the big show. Here, Variety gives you the inside details on who was where and what they were doing. Keep checking back right here throughout the weekend for [...]

  • Jennifer Lopez Green Dress

    Jennifer Lopez Closes Out Versace Show in Famous Green Grammys Dress

    Jennifer Lopez has found her way back into the Versace dress that broke the internet in 2000. The “Hustlers” star closed out Versace’s Spring 2020 show in a re-worked version of the revealing, bright green silk chiffon dress that she wore to the Grammy Awards 20 years ago. The dress quickly became a pop-culture phenomenon, [...]

  • 10 Storytellers to Watch

    Variety Celebrates Inaugural 10 Storytellers to Watch Event

    Storytellers from across the spectrum of entertainment — film, literature, podcasting and play writing — were honored Thursday at Variety’s inaugural 10 Storytellers to Watch luncheon at Gramercy Park Hotel, hosted with partner the Independent Filmmaker Project and presented by Audible. Honorees Nana Kwame Adjei-Brenyah, author of “Friday Black”; “Limetown” podcasters Zack Akers and Skip Bronkie; [...]

  • Demi Moore Corporate Animals

    Demi Moore Teases Upcoming Memoir 'Inside Out,' Talks 'Corporate Animals' Team Bonding

    As Demi Moore gears up for the Sept. 24 release of her autobiography “Inside Out,” the actress says she feels like a weight has been lifted. “Even the stuff that I may have been nervous about is completely lifting…because it’s a process,” Moore told Variety at the premiere of her upcoming film “Corporate Animals” at [...]

  • Connie Britton BlogHer Summit

    Connie Britton on ‘Friday Night Lights’ Remake: ‘You Need to Let it Go’

    Connie Britton opened up at a fireside chat Wednesday at the #BlogHer19 Creators Summit in Brooklyn by talking about one of her most beloved roles — Tami Taylor in the fan favorite series “Friday Night Lights.” When asked if a remake of the sports cult film and Emmy-winning TV show is in the works she [...]

More From Our Brands

Access exclusive content