Producer Pete Anderson and his Little Dog Records have pacted with Mercury Nashville Records for distribution. The deal gives Anderson the promotional and marketing resources of a major label on an artist-by-artist basis, and the distribution clout of Polygram Group, which will handle all Little Dog releases.
“What attracted me to Little Dog, in addition to Pete’s artistic and creative accomplishments, was his entrepreneurial zeal,” Mercury president Luke Lewis told Daily Variety. “He and his staff are as passionate about getting the music into the marketplace as they are about the creative process. We found a kinship that we are both inclined toward the unconventional.”
Anderson, who is best known for producing discs from Dwight Yoakam, said he and Lewis seemed to have “a similar background and a similar love for music. … He has the same fire and desire for the music as I do.
“He was also the first head of a major record company that I had ever met who was forward-thinking enough to know that he needed to be able to market records around country radio if they didn’t comfortably fit the format,” Anderson said.
Anderson bowed the Los Angeles-based Little Dog just more than three years ago with partners Barbara Hein, a former Capitol Records exec, and Michael Dumas, an engineer and Mad Dog Studios principal.
The label has had a pair of distribution deals that since have ended.
Anderson also has shepherded discs by Michelle Shocked and the Meat Puppets.
Little Dog’s roster boasts an eclectic mix of singer-songwriters including the Lonesome Strangers and Joy Lynn White, as well as Anderson, whose second disc, “Dogs in Heaven,” soon will be released.