Lifetime cable’s executive VP of programming and production Dawn Tarnofsky continued her rebuilding of the network’s executive ranks on Tuesday, naming three new original program development staffers in New York after parting company with three last week.
The three new faces are being brought in to help create original product as part of Tarnofsky’s plan to bolster the cablenet’s programming output.
Heading the three hires is Steve Warner, a longtime high-ranking CBS programming executive who most recently served as senior VP of program planning and scheduling at the Eye web. His responsibilities were scaled back when CBS Entertainment VP Leslie Moonves brought in Kelly Kahl to handle the primetime sked.
At Lifetime, Warner’s title will be VP of program planning, scheduling and acquisitions, overseeing all of Life-time’s scheduling and acquisitions while also contributing to the network’s programming development.
The network has also named Amy Introcaso-Davis to the newly created post of VP of series, East Coast, overseeing all series, specials and documentaries produced in the East for both daytime and primetime dayparts. She most recently served as executive director of creative affairs at Fox Broadcasting.
Also joining Lifetime is Allison Teicher as manager of specials, documentaries and daytime. She comes to the network from Black Rose Prods./Warner Bros. Television, where she served as director of development.
“Lifetime Television is ready to take ‘television for women’ into the next millennium, and these three exceptionally qualified and talented executives are going to enable us to get there,” Tarnofsky said Tuesday.
Last week, Lifetime pinkslipped programming veterans Peggy Allen, VP of programming; Lisa Nee, director of original programming; and Paul DeBenedittis, director of program planning.
As part of Tarnofsky’s effort to boost production and reach out to the Hollywood community, the network plans to hire several new programming executives to staff a West Coast office, likely in the next few weeks.