MEXICO CITY — Recently launched Latino animation web Locomotion has added four new series to its lineup and shaped its daily slate into blocks directed at viewers of differing age groups.
On Monday, the Cisneros Group/ Hearst Corp.-backed net bowed kiddie series “Denver, the Last Dinosaur,” “Dinky Dog” and “Cool McCool,” plus teen/young adults-oriented “Red Baron.”
The net also bowed interstitial promos by alternative animator Webster Colcord in its late-evening block. The interstitials will help define Locomotion as a general entertainment channel that uses animation as its medium, as opposed to a service solely for kids.
Programming is now divided into six four-hour blocks, with no reruns in any one day.