KTLA’s commercial-free coverage of the Tournament of Roses Parade on New Year’s Day produced record Nielsen share numbers, generating a whopping 28.3 rating and 59 share locally to smash last year’s record 25.7/55 by 10%. It more than tripled the combined parade coverage on O&O competitors KCBS, KNBC and KABC.
It is also the highest-rated Rose Parade telecast on KTLA in at least 13 years. KTLA’s research department was unable to locate certain data to confirm that the rating itself was a parade record, but a spokeswoman was fairly certain that it was.
Moreover, KTLA is reporting that its total Rose Parade coverage (including the pre-parade coverage, live broadcast and four encores) reached 3.6 million Los Angeles homes, making it the single most-watched local event in the history of the market. The live telecast and four encores produced a combined 60.4 rating points.
It was the 21st consecutive year that KTLA has won the ratings race with its parade coverage.
“We’re not getting older, we’re getting better and starting our 51st year still setting records,” said KTLA VP and general manager John Reardon.
However, there have been higher-rated shows on KTLA. Specifically, there was the live 1986 “The Secret of Al Capone’s Vaults” special hosted by Geraldo Rivera, which pulled in a phenomenal 45.6 rating and 61 share.
Rerun hits record
The first of the four same-day reruns of the Rose Parade on Wednesday produced a 17.8 rating/34 share, a record for an encore and likely a record for any encore broadcast of a TV program ever in Los Angeles.
By contrast, KABC earned a 3.1/7, KNBC a 2.7/6 and KCBS a 1.7/4 for their live Rose Parade telecasts – a combined 7.5.