KABC signs Mendelsohn/Zien ad agency

KABC-TV has hired Mendelsohn/Zien Advertising, which has created ad campaigns for such clients as Carl’s Jr. Restaurants, BMW and Clothestime, as its agency of record for its long-term marketing activities, the station has announced.

The agency will be responsible for the strategic and tactical positioning of all advertising activity for the station.

KABC prexy and G.M. Arnold Kleiner said the station needed to hire the agency to continue marketing itself ef-fectively in an increasingly fragmented TV market.

“We must move beyond conventional wisdom, out-think the industry and evolve our focus to embrace changing consumer dynamics,” Kleiner said. “Mendelsohn/Zien Advertising is an extraordinary adjunct to the management of this station.

More Scene

  • Demi MooreComedy Central's Roast of Bruce

    Demi Moore Appears as Surprise Guest at Bruce Willis' Comedy Central Roast

    KABC-TV has hired Mendelsohn/Zien Advertising, which has created ad campaigns for such clients as Carl’s Jr. Restaurants, BMW and Clothestime, as its agency of record for its long-term marketing activities, the station has announced. The agency will be responsible for the strategic and tactical positioning of all advertising activity for the station. KABC prexy and […]

  • Outfest Filmmakers Get Political, Issue Call

    Outfest Filmmakers Get Political, Issue Call to Action on Opening Night

    KABC-TV has hired Mendelsohn/Zien Advertising, which has created ad campaigns for such clients as Carl’s Jr. Restaurants, BMW and Clothestime, as its agency of record for its long-term marketing activities, the station has announced. The agency will be responsible for the strategic and tactical positioning of all advertising activity for the station. KABC prexy and […]

  • Bob Woodruff Foundation Acquires Veterans Org

    Bob Woodruff Foundation Acquires Veterans Org Got Your 6

    KABC-TV has hired Mendelsohn/Zien Advertising, which has created ad campaigns for such clients as Carl’s Jr. Restaurants, BMW and Clothestime, as its agency of record for its long-term marketing activities, the station has announced. The agency will be responsible for the strategic and tactical positioning of all advertising activity for the station. KABC prexy and […]

  • Tiffany HaddishTiffany Haddish at the Hollywood

    Tiffany Haddish on Future Career Plans, Taking Advice From Tyler Perry, Melissa McCarthy

    KABC-TV has hired Mendelsohn/Zien Advertising, which has created ad campaigns for such clients as Carl’s Jr. Restaurants, BMW and Clothestime, as its agency of record for its long-term marketing activities, the station has announced. The agency will be responsible for the strategic and tactical positioning of all advertising activity for the station. KABC prexy and […]

  • Vince Gilligan Carolyn Strauss Paley Center

    'Breaking Bad' Creator Vince Gilligan Suggests 'Maybe It's Time for Heroes Again' on TV

    KABC-TV has hired Mendelsohn/Zien Advertising, which has created ad campaigns for such clients as Carl’s Jr. Restaurants, BMW and Clothestime, as its agency of record for its long-term marketing activities, the station has announced. The agency will be responsible for the strategic and tactical positioning of all advertising activity for the station. KABC prexy and […]

  • Our Very Own Carlin McCullough

    Amanda Peet's New Play 'Our Very Own Carlin McCullough' Has a 'Game of Thrones' Connection

    KABC-TV has hired Mendelsohn/Zien Advertising, which has created ad campaigns for such clients as Carl’s Jr. Restaurants, BMW and Clothestime, as its agency of record for its long-term marketing activities, the station has announced. The agency will be responsible for the strategic and tactical positioning of all advertising activity for the station. KABC prexy and […]

  • Shirel Kozak, Billy Crystal, Marina Zenovich,

    Billy Crystal, Filmmakers Remember Robin Williams at 'Come Inside My Mind' Premiere

    KABC-TV has hired Mendelsohn/Zien Advertising, which has created ad campaigns for such clients as Carl’s Jr. Restaurants, BMW and Clothestime, as its agency of record for its long-term marketing activities, the station has announced. The agency will be responsible for the strategic and tactical positioning of all advertising activity for the station. KABC prexy and […]

More From Our Brands

Access exclusive content