Westinghouse CEO Michael Jordan and Motion Picture Assn. of America prexy Jack Valenti will address broadcasters at their annual megaconfab in Las Vegas, scheduled for April 5-10.
Approximately 100,000 attendees are expected at the National Assn. of Broadcasters convention, which will highlight technology designed for the pending transition by broadcasters to a digital transmission standard.
In addition to CBS parent-company topper Jordan, Microsoft senior VP Craig Mundie will address broadcasters on the computer industry’s approach to digital TV. Mundie is also expected to highlight Microsoft’s plan to use the Internet as a broadcast medium.
Valenti is expected to address programming issues, including his effort during the past year to champion the move by the television industry to implement a voluntary program rating system.
Also addressing the confab will be a host of Beltway officials including FCC chairman Reed Hundt and the other three sitting commissioners.