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LONDON — Richard Hearsey has been appointed head of development for light entertainment at Grundy Worldwide, a division of Pearson Television, it was announced Thursday by Jamie Bennett, worldwide chief executive of Pearson Television Prods.

Hearsey came to Pearson after stints at Noel Gay Television and All American/Fremantle, where he was a producer and director. At All American, he concentrated on production and development for the U.K., France and Germany. Hearsey has been at Grundy since 1994, where he has developed new programs for the U.K. and European terrestrial and satellite channels.

“More and more entertainment shows are hopping borders,” said Hearsey. “The trick is to invent them when you can, and then make sure that they work in different languages and cultures.”