Guillermo Canedo de la Barcena, a leading figure in the Mexican TV and sports arenas, died of unreported causes on Jan. 20 in Mexico City at age 76.
A long-serving executive for Mexican media giant Televisa, Canedo was better known as a leading sports official. From 1962 until his death, he was an officer of world soccer body FIFA, reaching the position of first VP, the senior voting position under FIFA prexy Joao Havelange.
But the two roles were intertwined: In securing the World Cup for Mexico in both 1970 and 1986, Canedo’s actions greatly benefited the broadcaster. Besides enjoying domestic transmission rights, Televisa rented facilities to foreign broadcasters. The company also owns the Azteca Stadium, the anchor site of both World Cups.
Along with Televisa topper Emilio Azcarraga, Canedo also played a key role in the founding of the Iberoamerican Television Organization (OTI) in 1971 and became its president. The OTI manages satellite transmission of sport and other events for Latin American and Spanish broadcasters.
Canedo is survived by three sons, including Guillermo Canedo White, Televisa’s CFO.