Globo cablers getting tier-ful

MEXICO CITY — Brazilian pay operators affiliated to media giant Globo can start to tier their program-ming over the next few months, following a decoder box deal signed between a Globo subsidiary and an Israeli supplier.

NET Brasil, which provides programming, technology and other services to payboxes representing more than 1.2 million subscribers, inked an exclusive deal with Eastern Electronics for set-top boxes.

The deal marks a major step in the evolution of Brazilian pay TV, a fast-growing market of some 2 million homes. The decoders will enable operators to charge premium rates for such services as Telecine, a film net backed by United Intl. Pictures, Fox and Globo, and to introduce pay-per-view films.

NET expects to install 500,000 decoders in the first 12 months of deployment, starting this quarter. A source said the plan implied an initial outlay of $50 million.

“This new technology will support cable operators to increase service penetration and to create additional sources of revenue per subscriber,” said NET’s CEO, Moyses Pluciennik.

Almost all Brazilian cablers have so far offered channels on a single tier.

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