King World Prods. has named Holly Fussell manager of public relations.In this new position, she will be the principal media contact for King World Intl. and King World Direct. She will be based in New York and report to Arthur Sando, King World’s senior VP, corporate communications. Fussell joins King World from Miramax Films, where she served as U.S. liaison, international publicity, since November 1995. She previously spent two years at the Banque Transatlantique.