It probably comes as no surprise to most of Hollywood that the announcement of Tom Sherak’s promotion to chairman of the 20th Domestic Film Group comes on the eve of the re-release of “Star Wars” — a project he’s been actively shepherding into theaters, 20 years after its original release.
What many say is a surprise however, is how well the film, which an entire generation has never seen on the big-screen, has been tracking in test screenings around the country.
While Fox execs refused to discuss the tracking polls, little could douse their enthusiasm as those who made their way to Thursday evening’s special sneak screening of the film at the Mann Chinese Theater in Hollywood.
Even though the special preview required theatergoers to purchase advance, commemorative tickets that will admit them to the re-releases of “Star Wars” and its two soon-to-be-released sequels, beginning at 2 a.m. Thursday, fans were said to have been lining up to get a crack at the good seats for the sold-out show.
While the Force is alive and well with the throng of enthusiastic filmgoers — and even though studio execs barely can contain their shock at how well the film is tracking — Fox execs, including Sherak, said they’ll withhold comment until they see the final grosses Monday.
“Star Wars” opens this weekend along with Disney’s “Shadow Conspiracy” and Trimark’s “Meet Wally Sparks.”
May the Force be with them.