BMG Music Publishing has inked a joint-venture music publishing pact with Kedar Entertainment, the rec-ord label and music publisher best known for bringing singer Erykah Badu to prominence.
Sources said BMG landed Kedar after besting offers from several firms, including Universal Music Publishing, whose sister firm, Universal Records, released Badu’s debut. Kedar, headed by prexy Kedar Massenburg, also has a production deal with Universal Records.
The pact also strengthens BMG’s presence in R&B, an area in which the company has been expanding its interest for the past year.
“We believe Kedar is a real innovator,” Danny Strick, prexy of BMG Songs, the domestic arm of BMG Music Publishing told Daily Variety. “We made the joint-venture because it gives Kedar the flexibility and autonomy to do what he does best.”
Badu’s disc, “Baduizm,” has spawned two hit singles, including the bow “On & On.” The album recently topped 1 million in sales.
The deal also bodes well for Derrick Thompson, BMG Songs creative director, who has been instrumental in de-veloping existing R&B talent signed with the publisher while inking new deals as part of a push to make BMG a major player in the genre.