Blum boosted to veep at U

Pamela Blum has been named VP of marketing services at Universal Pictures, boosted from director of that department.

She will be responsible for coordinating the marketing activities of the feature film product, including media, creative advertising, publicity and promotion and in-theater programs. She also serves as the motion picture group’s marketing liaison for cross-divisional activities involving consumer products, music, television, homevideo and recreation.

Blum, who has been with the studio since 1992, will report to Edward Egan, senior VP of marketing.

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