Edward H. Greenberg, a former head of advertising and publicity at Universal Studios during the 1960s and 1970s, died Aug. 4 of a heart attack at his home in Newport Beach. He was 86.

A native of Manhattan, Greenberg attended Cooper Union Academy of Arts in New York City, receiving an art degree.

He joined Warner Bros. in its New York office, serving as a copywriter before moving over to Foote, Cone & Belding, where he handled their RKO account.

In the early 1950s he relocated to Hollywood and continued to work for Foote, Cone & Belding.

He joined Universal in the 1960s and served as creative head of advertising and publicity until his retirement in the early 1970s.

He is survived by his wife of 61 years, Molly, a son, a daughter, three grandchildren and one great-grandchild.

Family suggests that donations in Greenberg’s name be sent to the Arthritis Foundation.