WB licensing ups Matheny

Warner Bros. has promoted Mark Matheny to senior veepee of international licensing for the studio’s consumer products division.

Under the new organizational structure of the division’s international area, the licensing division’s three regional vice presidents will now report to Matheny.

“Mark has done an outstanding job of leading our team in Europe, and during the past three years our revenues in his region have grown substantially,” said George Jones, president of worldwide licensing for the consumer products unit.

Matheny has previously served as VP and managing director of WB consumer products’ licensing operations for Europe, the Middle East and Africa. He has also held the post of veep for international business development, where he was responsible for establishing strategic partnerships and promotions.

Matheny joined WB consumer products in 1989 as general manager, international licensing.

More Scene

  • Demi MooreComedy Central's Roast of Bruce

    Demi Moore Appears as Surprise Guest at Bruce Willis' Comedy Central Roast

    Warner Bros. has promoted Mark Matheny to senior veepee of international licensing for the studio’s consumer products division. Under the new organizational structure of the division’s international area, the licensing division’s three regional vice presidents will now report to Matheny. “Mark has done an outstanding job of leading our team in Europe, and during the […]

  • Outfest Filmmakers Get Political, Issue Call

    Outfest Filmmakers Get Political, Issue Call to Action on Opening Night

    Warner Bros. has promoted Mark Matheny to senior veepee of international licensing for the studio’s consumer products division. Under the new organizational structure of the division’s international area, the licensing division’s three regional vice presidents will now report to Matheny. “Mark has done an outstanding job of leading our team in Europe, and during the […]

  • Bob Woodruff Foundation Acquires Veterans Org

    Bob Woodruff Foundation Acquires Veterans Org Got Your 6

    Warner Bros. has promoted Mark Matheny to senior veepee of international licensing for the studio’s consumer products division. Under the new organizational structure of the division’s international area, the licensing division’s three regional vice presidents will now report to Matheny. “Mark has done an outstanding job of leading our team in Europe, and during the […]

  • Tiffany HaddishTiffany Haddish at the Hollywood

    Tiffany Haddish on Future Career Plans, Taking Advice From Tyler Perry, Melissa McCarthy

    Warner Bros. has promoted Mark Matheny to senior veepee of international licensing for the studio’s consumer products division. Under the new organizational structure of the division’s international area, the licensing division’s three regional vice presidents will now report to Matheny. “Mark has done an outstanding job of leading our team in Europe, and during the […]

  • Vince Gilligan Carolyn Strauss Paley Center

    'Breaking Bad' Creator Vince Gilligan Suggests 'Maybe It's Time for Heroes Again' on TV

    Warner Bros. has promoted Mark Matheny to senior veepee of international licensing for the studio’s consumer products division. Under the new organizational structure of the division’s international area, the licensing division’s three regional vice presidents will now report to Matheny. “Mark has done an outstanding job of leading our team in Europe, and during the […]

  • Our Very Own Carlin McCullough

    Amanda Peet's New Play 'Our Very Own Carlin McCullough' Has a 'Game of Thrones' Connection

    Warner Bros. has promoted Mark Matheny to senior veepee of international licensing for the studio’s consumer products division. Under the new organizational structure of the division’s international area, the licensing division’s three regional vice presidents will now report to Matheny. “Mark has done an outstanding job of leading our team in Europe, and during the […]

  • Shirel Kozak, Billy Crystal, Marina Zenovich,

    Billy Crystal, Filmmakers Remember Robin Williams at 'Come Inside My Mind' Premiere

    Warner Bros. has promoted Mark Matheny to senior veepee of international licensing for the studio’s consumer products division. Under the new organizational structure of the division’s international area, the licensing division’s three regional vice presidents will now report to Matheny. “Mark has done an outstanding job of leading our team in Europe, and during the […]

More From Our Brands

Access exclusive content