Nadia Bronson, the French-born head of Universal Pictures’ international marketing arm, has been upped to prexy of the division, the studio announced Monday.
Bronson will oversee all areas of international marketing for the studio, including creative advertising, media, research, publicity and promotion. She also will be closely involved with initiating foreign acquisitions and co-productions, an area Universal is exploring.
She already has helped set up such pics as the upcoming Franco Zeffirelli’s “Tea With Mussolini,” Alfonso Arau’s “Zapata” for Latin America and “Dona Barbara” for Argentina.
She will continue to work with United Intl. Pictures, the joint overseas distrib org run by Universal, Paramount and MGM.
Bronson will be closely advising on international activity for October Films, the specialty label which was acquired by U this spring. She currently is coordinating international marketing efforts on October’s “The Apostle,” starring Robert Duvall.
“The growth of our international business is the cornerstone of our motion picture strategy, and this appointment acknowledges outstanding contributions to building this arm of the business,” said Casey Silver, chairman of Universal Pictures.
Chris McGurk, chief operating officer for Universal Pictures, added that he expects Bronson to play a “critical role” in U’s push for split-rights deals and acquisitions.
Bronson has been with Universal for two decades, responsible for making U the leading revenue producer for UIP. She has handled international marketing campaigns for such pics as “The Lost World: Jurassic Park,” “Liar Liar,” “The Nutty Profes-sor,” “Babe,” “Casino,” “Apollo 13,” “Waterworld,” “Jurassic Park” and “Schindler’s List.”
She joined U in 1977 and has served in several senior management slots, starting with VP in 1985 and moving to senior VP in 1994.