News Corp. synergizes post

NEW YORK — News Corp. Wednesday named Roger Fishman to a new senior VP of marketing post designed to tap synergies between company units.

Fishman, most recently exec VP, marketing, at the telco-backed Tele-TV venture, will develop strategies to “leverage existing assets into new arenas,” the company said, repeating a formula that doesn’t often produce results. But the backing of News Corp. chief Rupert Murdoch may make the concept work more smoothly here than at other entertainment companies like Time Warner.

Fishman, 35, will be based in Los Angeles and reports to Peter Chernin, News Corp.’s president and chief operating officer, who lauded Fishman’s “tremendous range of experience from the television and entertainment business.” Chernin said Fishman will help cross-pollinate News Corp. brands from Fox and TV Guide to Star TV and HarperCollins.

Prior to Tele-TV, Fishman was VP, marketing and sales, at Hard Rock Cafe Intl., group marketing manager at Coca-Cola Co. and VP, account supervisor, at Ammirati & Puris/Lintas, a Gotham ad agency.

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