Morris inks fashionable Hilfiger deal

Tenpercentery to work toward expanding co. image

Fashion designer Tommy Hilfiger’s publicly traded, eponymous apparel company has signed with the William Morris Agency, where it will be represented by the percentery’s corporate advisory department.

Working to expand the company’s business beyond product placements and sponsorships and into all media, the Morris office will work to develop projects for Tommy Hilfiger U.S.A. in music, film, TV, online and publishing.

The announcement comes just days before Hilfiger opens its 20,000-sq.-ft. Beverly Hills flagship store Nov. 16.

While music will be a major component of the relationship with Hilfiger, according to a Morris spokesman, projects could include a TV show hosted by the designer.

In the past, Hilfiger has been actively involved in the sponsorship and outfitting of music tours. In the last year, Hilfiger U.S.A. has undergone an expansion beyond its core menswear business. Through a variety of international licensing agreements, the company has moved into womenswear, shoes, eyewear, fragrances, home furnishings and children’s clothing.

In addition to Rifkin, among the members of Morris’ corporate advisory board who will be working with Hilfiger are John Mass, Paul Bricault, Marina Hahn and Dan Strone.

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