Lazarus fills prexy slot at C-W Int’l

The Carsey-Werner Co. has tapped TV sales veteran Herb Lazarus as president of its international distribution arm.

Lazarus has been a consultant to Carsey-Werner Intl. since the division was formed last year. He will oversee the company’s international sales and marketing efforts, reporting to Carsey-Werner vice chairman-CEO Stuart Glickman.

C-W’s international slate includes the sitcom hits “3rd Rock From the Sun,” “Grace Under Fire” and “Cosby.”

Lazarus says he intends to seek out co-production and co-financing opportunities for the powerhouse indie production company. He also hopes to broaden Carsey-Werner’s scope by licensing the company’s sitcom formats to regional production entities.

Before signing on with C-W, Lazarus served as president of Cannell Intl. Distribution, following a 16-year stint as president of his own distribution outfit, Silverbach-Lazarus Group. He also has held senior sales posts with Columbia Intl. TV Distribution and Twentieth Century Fox TV Intl.

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