NEW YORK — A&E and History Channel, which together will spin off about $400 million in revenues for 1997, have rewarded two of their top executives with promotions: Brooke Bailey Johnson and Dan Davids, upped to executive VP and G.M. of A&E and History, respectively.
Nick Davatzes, president and CEO of the A&E Networks, said that the two will be responsible for the day-to-day management of the respective networks.
“We’re looking at big investments in programming and consumer marketing for A&E over the next 10 years, and these are the executives we want on board to manage these resources,” Davatzes said.
Johnson and Davids will try to keep A&E’s and History’s ratings up as cable systems expand their capacities to more than 100 channels, causing further fragmentation of the audience, Davatzes said. Sources said A&E’s expected 1997 ad revenue of about $200 million puts it in the top 10 of all cable networks. History is approaching $50 million in ad revenues for 1997, and has racked up a total of 40 million subscribers since it kicked off Jan. 1, 1995, making it the fastest-growing network in the history of cable, according to A&E.
Johnson was senior VP of programming and production at A&E for four years, having joined the net as VP in 1989. Before that, she was program director for WABC-TV New York.
Davids had served as senior VP of History since 1991. He joined A&E in 1984 as director of marketing. Before that, he spent six years as director of marketing for Group W Cable.