×

Hegeman hops to Live

Live Entertainment has hired former Orion and MGM marketing exec John Hegeman as exec VP of theatrical marketing.

In an unrelated move, Live chief financial officer Ron Cushey reportedly is ankling the company.

Hegeman, who has served as Imax VP of film distribution for less than a year, joins Live in January. The native New Yorker will relocate from L.A. to Gotham, where he will report to Live co-president Amir Malin.

Live has not had a marketing head since August, when Elliot Slutzky quit his post as exec VP of domestic distribution and marketing after clashes with Malin.

“We’ve been very deliberative about the process,” Malin said. “When you’re trying to set an agenda as a theatrical company after being known largely as a video company, it’s very important to make the right choices and send the right signal to the creative community.”

In addition to overseeing marketing for Live’s theatrical pictures, Malin said he expects Hegeman to be involved in feature acquisition and production decisions.

“We don’t want to have a team where production and acquisition people just hand off product to marketing and distribution people,” Malin said. “We want to have John’s wisdom and intuition and experience at looking at films and scripts.”

The 34-year-old Hegeman joined Metromedia Entertainment Group in October 1996, but went to Imax the following spring after MEG was swallowed by MGM.

Before MEG, Hegeman spent two and a half years at MGM/UA, where he served as senior VP of marketing and distribution. From 1988-94, Hegeman was at Orion Pictures, working his way up from New York sales rep to VP of domestic distribution.

His feature marketing experience ranges from specialized films such as Orion’s “Ulee’s Gold” and MGM’s “Leaving Las Vegas” to commercial product including such MGM titles as “The Silence of the Lambs” and “The Birdcage.”

“One of the most exciting aspects about Live is their commitment to making strong independent theatrical pictures,” Hegeman said. “They understand the importance for the theatrical marketplace and their library.”

Hegeman said he expects the company to release between four and seven pictures theatrically over the next year, beginning in February with the urban drama “Caught Up.” He said he expected the slate to combine specialized titles with one to three commercial pics per year.

Cushey joined Live in early 1995 after serving for a year as financial consultant to the company. Before Live he was an executive consultant for Pioneer North America, where he oversaw entertainment investments for the electronics giant. And prior to Pioneer, Cushey was chief financial officer of Nelson Holdings and Nelson Entertainment Group.

Live execs and Cushey declined to comment about Cushey’s departure.

Popular on Variety

More Scene

  • Renee Zellweger Rufus Wainwright Sam Smith

    Renée Zellweger: Judy Garland Was 'My Childhood Hero'

    Awards buzz is building around Renée Zellweger for her performance as Judy Garland, emerging as a frontrunner in the Oscar race for best actress. But for her, the real prize was paying tribute to Garland, of whom she’s been a lifelong fan. “Nobody was prettier, nobody sang prettier…the adventures she had, [she was] my childhood [...]

  • Keke Palmer BlogHer19 Summit

    Keke Palmer Brought to Tears Accepting Truth Teller Award at #BlogHer19 Creators Summit

    Keke Palmer stood surprised and wide-mouthed on the #BlogHer19 Creators Summit stage as she was presented with the Truth Teller Award for her recent acting work — and her viral “sorry to this man” clip. “This means so much,” the multi-hyphenated star softly whispered as she got teary-eyed upon accepting the award. Last week, the [...]

  • LOS ANGELES, CALIFORNIA - SEPTEMBER 19:

    Emmys 2019: Inside All the Hottest Pre-Parties

    It’s (Emmys) party time! Before the 71st annual Emmys go live on Sunday, stars and execs are keeping busy by party-hopping in the days leading up to the big show. Here, Variety gives you the inside details on who was where and what they were doing. Keep checking back right here throughout the weekend for [...]

  • Jennifer Lopez Green Dress

    Jennifer Lopez Closes Out Versace Show in Famous Green Grammys Dress

    Jennifer Lopez has found her way back into the Versace dress that broke the internet in 2000. The “Hustlers” star closed out Versace’s Spring 2020 show in a re-worked version of the revealing, bright green silk chiffon dress that she wore to the Grammy Awards 20 years ago. The dress quickly became a pop-culture phenomenon, [...]

  • 10 Storytellers to Watch

    Variety Celebrates Inaugural 10 Storytellers to Watch Event

    Storytellers from across the spectrum of entertainment — film, literature, podcasting and play writing — were honored Thursday at Variety’s inaugural 10 Storytellers to Watch luncheon at Gramercy Park Hotel, hosted with partner the Independent Filmmaker Project and presented by Audible. Honorees Nana Kwame Adjei-Brenyah, author of “Friday Black”; “Limetown” podcasters Zack Akers and Skip Bronkie; [...]

  • Demi Moore Corporate Animals

    Demi Moore Teases Upcoming Memoir 'Inside Out,' Talks 'Corporate Animals' Team Bonding

    As Demi Moore gears up for the Sept. 24 release of her autobiography “Inside Out,” the actress says she feels like a weight has been lifted. “Even the stuff that I may have been nervous about is completely lifting…because it’s a process,” Moore told Variety at the premiere of her upcoming film “Corporate Animals” at [...]

  • Connie Britton BlogHer Summit

    Connie Britton on ‘Friday Night Lights’ Remake: ‘You Need to Let it Go’

    Connie Britton opened up at a fireside chat Wednesday at the #BlogHer19 Creators Summit in Brooklyn by talking about one of her most beloved roles — Tami Taylor in the fan favorite series “Friday Night Lights.” When asked if a remake of the sports cult film and Emmy-winning TV show is in the works she [...]

More From Our Brands

Access exclusive content