NEW YORK — Granada Entertainment USA president Scott Siegler has hired Dan Pasternack for the post of vice president, creative affairs. The division was formed just one month ago to bring Granada into the U.S. TV and film game, and Pasternack is Siegler’s first hire.
Pasternack, who most recently served as VP of network programs for the Fred Silverman Co., said he and Siegler will move forward Granada’s influence in the U.S., first felt by ABC’s pickup of 13 episodes of the Robert Pastorelli starrer “Cracker,” the offshoot of the Granada-produced British drama.
“The exciting thing is that, unlike other new production entities that could be started, Granada has this enormous reservoir of programming concepts and talent in the U.K.,” said Pasternack. “It’s been Granada’s prestigious, cutting-edge material that has people excited, ranging from ‘Prime Suspect’ to ‘Cracker’ and ‘Brideshead Revisited.’ ”
“Prime Suspect,” the Lynda LaPlante-scripted detective series that starred Emmy winner Helen Mirren, is currently in development at Universal as a feature. Pasternack said he’s working with Siegler to hatch ideas for other concepts and talents which can be imported for TV and movies. He’ll also be involved with “Cracker,” which is being produced with Kushner-Locke.
Said Siegler: “We’re excited to bring Dan aboard so quickly. His broad experience and eye for quality television will serve Granada well as we hit the ground running with ‘Cracker,’ and develop new programming for our company.”