CBS loads plate of lobbyist Franks

WASHINGTON — Martin Franks, CBS senior vice president, will be spending a lot more time in New York, Eye web sources confirmed Tuesday.

Franks, who currently splits his time between Washington and New York, will now be operating out of New York on almost a full-time basis. The move, which includes additional responsibilities for Franks, is the latest aftershock of former CBS prexy Peter Lund’s resignation last month just days before the network’s annual affiliates meeting.

As part of the move, Franks will take on the administration of the CBS Foundation in addition to his current duties, which include overseeing the network’s Washington lobbying office.

Franks is the latest in a series of Washington lobbyists who have used their inside-the-beltway jobs to climb the networks’ corporate ladder. Among others who got their start in Washington are ABC network prexy Preston Padden and ABC News prexy David Westin.

While the move may be a burden for Franks, who will keep his family in Washington, it does appear that the added responsibilities are a vote of confidence in the wake of Lund’s departure. Franks formerly reported to Lund, and he will now report directly to Westinghouse CEO Michael Jordan.

Westinghouse is the parent company to CBS.

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