ROTTERDAM, The Netherlands — Anglo-American acts made a clean sweep of the fourth annual MTV Europe Music Awards at the massive 8,000-seat megadome rock ‘n’ roll venue the Ahoy Stadium in Holland’s second largest city, Rotterdam, Thursday.
Music and marketing sensation the Spice Girls topped Oasis, Prodigy, U2 and Radiohead for best group. Jon Bon Jovi was voted best male act and Janet Jackson was best female act, while Prodigy grabbed three awards: best alternative, best dance and best video, the latter for “Breathe.” Oasis was named best rock act.
The winners were voted on by more than a half a million MTV viewers in Europe. “As Long As You Love Me” brought Back Street Boys the Select MTV Award, chosen by viewers through MTV’s daily interactive juke box show.
The ceremony was hosted by Ireland’s Boyzone lead singer Ronan Keating and broadcast around the world to more than a billion people.
“President of MTV Networks Intl. Bill Roedy noticed the awards winners had a decidedly U.K.-American slant.
“We’ve tried very hard to develop grassroots music and we believe we have, but the awards reflect the viewers choices. European viewers are very fond of Anglo American music.”