UNICEF rolls toon campaign

Actress and UNICEF national ambassador Jane Curtin joined the org’s executive director Carol Bellamy for a special preview of UNICEF’s “Cartoons for Children’s Rights” PSA campaign — the first global initiative to use animation to promote children’s rights.

Held Thursday at the Walt Disney Feature Animation Theater, the event featured a sampling of the 100 30-second animated PSAs being produced by the world’s top animation studios. The spots will be part of a three-cycle rollout beginning in January and February to participating U.S. and international broadcasters.

More than 80 animation houses, including MTV Animation, Walt Disney, Nickelodeon, HBO Animation and Warner Bros., have donated storyboards and concepts to completed PSAs.

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