Motion Picture Assn. ratings hit 29 years

WASHINGTON — While the television industry struggles with its second attempt to come up with a content code that works in the marketplace, the movie industry’s Classification and Ratings Administration celebrated its 29th birthday over the weekend.

As of Nov. 1, the movie code has been in use for almost three decades — rating a of total of 14,128 films. The system was launched in 1968 in a successful effort to head off regional censorship boards that were springing up around the country.

“In spite of almost daily criticism and carping by those in the industry and outside as well, the movie rating system has not only survived, it has prospered,” said Motion Picture Assn. of America president Jack Valenti, who helped create the familiar movie code.

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