Gaumont ups Le Pogam

PARIS — French film major Gaumont has promoted Pierre-Ange Le Pogam to president of worldwide marketing and distribution. At the same time, Michel Schmidt, veteran president of international sales, is leaving Gaumont and is widely expected to join French pay television company Canal Plus.

The changes are the latest in a series of moves at the Gallic company, which last year saw its head of theatrical programming, Francis Boespflug, leave to concentrate on production. Boespflug eventually signed to head Warner Bros.’ French distribution activities.

Le Pogam was previously general manager of the successful Gaumont/BVI distribution joint venture, a project involving France’s leading distribution companies. His new job gives him worldwide responsibility for theatrical, video and television sales of Gaumont product as well as overseeing and developing marketing strategies for Gaumont Multimedia, Gaumont Television and Gaumont’s exhibition interests. Gaumont is one of France’s three big exhibitors.

In addition, he will be Gaumont’s supervisor of the Gallic market for the Gaumont/Columbia TriStar Home Video joint venture.

Sources inside the French company say that chairman Nicolas Seydoux has promoted Le Pogam to the newly created post because Gaumont’s business has been expanding rapidly in recent years. He effectively becomes No. 3 in the Gaumont chain of command, reporting to Seydoux’s right-hand person Patrice Ledoux.

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