Carrey seeks core audience

An apple a day does not keep Hollywood away.

Next month, shoppers in New York and Los Angeles will get the chance to bite into a Granny Smith shining with comedian-actor Jim Carrey’s smiling face.

His mug will be plastered on 12 million apples starting Sept. 30 as part of a new advertising campaign to promote the homevideo release of his movie “Liar, Liar.”

The 1 1/2-inch oval stickers produced by Sinclair Systems Intl. Inc., a Campbell-based fruit labeling company, will come affixed to Granny Smith, Gala and Fuji apples in a new promotion devised by Universal Studios Home Video and Fruit Label Co.

“People are turning off their minds to television,” said Irv Weinhaus, chief executive of Santa Monica-based Fruit Label. “It’s just a different way of advertising. Everybody is looking for new ways of reaching the public.”

He figures he has a captive audience: Consumers will have to remove the stickers — and see Carrey’s face — before sinking their teeth into the apples.

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