Avalanche of films

New Cinepix genre division sets 'Massacre'

Specialized distribbery Cinepix Film Properties has formed a new genre division, Avalanche Releasing, to handle its non-arthouse fare and service deals.

The first pictures to go out under the Avalanche banner will be “The Texas Chainsaw Massacre: The Next Generation,” starring Matthew McConaughey and Renee Zellweger; “Stag,” a CFP production starring Mario Van Peebles and Andrew McCarthy; and “The Twilight of the Golds,” a Showtime production starring Jennifer Beals, Faye Dunaway, Brendan Fraser and Gary Marshall.

CFP has hired former Artistic License exec Sande Zeig to handle day-to-day operations of the new arm. Acquisitions will be handled by exec VP Jeff Sackman and senior VP of U.S. distribution Adam Rogers.

“The number of films that are available to us in both the commercial and arthouse arenas is rapidly growing,” said Rogers. “Creating a separate division helps us to respond to the differing needs of these films.”

Distrib for hire

In addition to films it acquires and produces, CFP is involved in a number of service deals, acting as a distributor-for-hire to video distributors including Columbia Tristar, BMG and Cabin Fever.

CFP, which launched its New York-based U.S. distribution venture in 1995, recently has had success with arthouse titles “The Daytrippers” and “The Pillow Book.” Previous releases included “Heavy,” the feature debut of “Cop Land” helmer James Mangold, and Hal Hartley’s “Flirt.”

CFP’s upcoming specialized releases include Jonathan Nossiter’s Sundance Grand Jury Prize Winner, “Sunday”; Kevin Corrigan’s Sundance selection, “Bandwagon”; and the Norwegian film, “Junk Mail,” which took the top prize in the Critics Week section of this year’s Cannes Film Festival.

The company also has offices in Los Angeles, Toronto and Montreal.

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