Grove gets fest’s first award for digital tech

CANNES — Declaring the personal computer a boon rather than a threat to the cinema industry, Andrew Grove, president of Intel Corp., is scheduled to accept the first Cinema Digital Technologies Award today from the Cannes Film Festival.

The award to the head of Intel, which manufactures a microprocessing chip integral to computer systems, comes on what the fest designates Multimedia Day. The event recognizes the rising importance of digital technology to filmmakers, who now commonly employ digital editing and audio systems and computer manipulation of film images to achieve visual effects.

Grove is expected to make an appropriately high-tech appearance at a 3 p.m. press conference at the Palais des Festivals via a live digital video feed through a computer linkup that will allow interaction with viewers. Intel’s Euro division VP Hans Geyer is scheduled to accept the award in person on Grove’s behalf.

Grove pointed out that the increasingly pervasive presence of home computers “creates a very large and lucrative market that thinks nothing of spending $50 on new software. I don’t think it will put the film or TV business out of business but it will be a complementary business.”

More Film

  • Dwayne Johnson's 'Skyscraper' Leads China Box

    China Box Office Propels 'Skyscraper' to $75 Million Overseas

    CANNES — Declaring the personal computer a boon rather than a threat to the cinema industry, Andrew Grove, president of Intel Corp., is scheduled to accept the first Cinema Digital Technologies Award today from the Cannes Film Festival. The award to the head of Intel, which manufactures a microprocessing chip integral to computer systems, comes […]

  • Durban FilmMart Celebrates Women as Industry

    Durban FilmMart Celebrates Women as Industry Still Struggles With Transformation

    CANNES — Declaring the personal computer a boon rather than a threat to the cinema industry, Andrew Grove, president of Intel Corp., is scheduled to accept the first Cinema Digital Technologies Award today from the Cannes Film Festival. The award to the head of Intel, which manufactures a microprocessing chip integral to computer systems, comes […]

  • MayFair, directed by Sara Blecher

    Sara Blecher’s ‘Mayfair’ Brings Feminine Gaze to Gangster Tale

    CANNES — Declaring the personal computer a boon rather than a threat to the cinema industry, Andrew Grove, president of Intel Corp., is scheduled to accept the first Cinema Digital Technologies Award today from the Cannes Film Festival. The award to the head of Intel, which manufactures a microprocessing chip integral to computer systems, comes […]

  • Todd Brown, XYZ Films

    African Finance Under Spotlight at Durban FilmMart  

    CANNES — Declaring the personal computer a boon rather than a threat to the cinema industry, Andrew Grove, president of Intel Corp., is scheduled to accept the first Cinema Digital Technologies Award today from the Cannes Film Festival. The award to the head of Intel, which manufactures a microprocessing chip integral to computer systems, comes […]

  • Ryan Reynolds'Deadpool' panel, Comic-Con International, San

    Ryan Reynolds Wants to Explore Deadpool's Bisexuality in Future Films

    CANNES — Declaring the personal computer a boon rather than a threat to the cinema industry, Andrew Grove, president of Intel Corp., is scheduled to accept the first Cinema Digital Technologies Award today from the Cannes Film Festival. The award to the head of Intel, which manufactures a microprocessing chip integral to computer systems, comes […]

  • Mandatory Credit: Photo by Invision/AP/REX/Shutterstock (9243328q)From

    Jonathan Gold, Pulitzer Prize-Winning Restaurant Critic, Dies at 57

    CANNES — Declaring the personal computer a boon rather than a threat to the cinema industry, Andrew Grove, president of Intel Corp., is scheduled to accept the first Cinema Digital Technologies Award today from the Cannes Film Festival. The award to the head of Intel, which manufactures a microprocessing chip integral to computer systems, comes […]

More From Our Brands

Access exclusive content