About 50 employees and several other creditors have initiated bankruptcy proceedings against Seagull Entertainment, producer/distributor of such syndie fare as “Hollywood Connection” and “Tarzan: the Epic Adventures.”

Producers and other staffers hired as contract employees to work on Seagull’s “Hollywood Connection” said they haven’t been paid in more than a month. Creditors involved in the Chapter 7 involuntary liquidation filing against Seagull include West Coast Video Prods., which claims it’s owed more than $40,000 for video services provided to “Hollywood Connection.”

Seagull officials did not return calls seeking comment. The company has 20 days to respond to the July 22 complaint lodged with U.S. Bankruptcy Court for the central district of California.

As of Monday, the combined claims against Seagull topped $500,000, but petitioners’ attorney Hope Aguilar said other creditors “were coming out of the woodwork” as word of the proceedings spread.

“Hollywood Connection,” an hourlong strip blending talkshow-type segments with home shopping pitches, had been a co-production between Seagull and HSN Direct, a spinoff unit of Home Shopping Network primarily owned by U.K. media conglom Flextech. The show bowed in June on a smattering of TV stations covering few major markets and less than 50% of U.S. TV households.

Ex-Seagull employees said HSN Direct has since taken over the production of “Hollywood Connection,” but HSN’s liability under the terms of the original agreement with Seagull are unclear. HSN Direct officials were unavailable for comment Monday.