Idei says Sony aims to be an active JSkyB partner

TOKYO (Reuters) — Sony Corp. president Nobuyuki Idei said today that Sony aims to participate actively in the management of Japan Sky Broadcasting Co., or JSkyB.

Idei declined to comment on recent media reports that Sony was seeking a one-third stake in JSkyB, but added: “We have no intention of being a silent partner.”

New Corp.’s Rupert Murdoch has basically agreed on Sony’s role in the planned broadcasting venture, Idei said.

He added that by venturing into broadcasting, Sony would acquire distribution channels for its software and hardware, and accelerate the transformation of the company’s business.

He did not elaborate on how Sony would be transformed.

He also said that the timing was not right at the moment for the listing of Sony Pictures Entertainment, and added that the value of the entertainment unit was increasing.

Sony announced last week that it was in talks on investing in News Corp.’s Japanese satellite broadcasting venture. Japanese publishing firm Softbank Corp. is already a partner in JSkyB.

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