Hallmark, Hero in 5-year Latino deal

MIAMI — Hero Prods. of Miami signed a five-year, $5.3 million agreement with Denver-based Hallmark Entertainment Networks Inc. to provide additional satellite capacity, uplink and master control services for the programmer’s Latin American network.

Hero, a 65,000-square-foot TV broadcast center headed by Robert Behar, also is expected to provide subtitling and language customization services for Portuguese- and Spanish-speaking viewers. The deal takes effect Aug. 1.

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