Four Media picks up f/x house POP Studios

Trailblazing digital f/x shop POP Studios will be acquired by diversified tech services firm Four Media Co. in an all-cash transaction announced Wednesday, substantially expanding Four Media’s technical and creative reach in the entertainment industry.

POP is known for its digital effects and other services in the commercial, television and feature and interactive markets, and reported 1996 revenues of $32.5 million. Financial details of the acquisition were not released.

“POP’s pioneering work in the area of virtual sets, DVD authoring and digital media … create many new growth opportunities,” Robert T. Walston, chairman and CEO of Four Media, said in a statement.

POP will keep its name and remain organizationally intact, becoming a wholly owned subsidiary of Four Media, and will retain its current management team. But it will have added backing of Four Media.

“(POP’s) success has been built on the merging of creative talent and technology,” said Alan Kozlowski, POP prexy, in a statement. “Four Media Co. provides us with the financial resources that will propel POP to the fulfillment of our long-term creative goals.”

POP was founded in 1984 by Sandra Hay and Kozlowski, and today comprises several divisions that operate in the animation, sound, film, television and other industries.

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