JOHANNESBURG — Entertainment giant Walt Disney has opened an office in South Africa’s port city of Cape Town to represent the corporation on the African continent, a company official said.
Ray Botha, managing director of Walt Disney Enterprises Southern Africa, said the company would manage and coordinate consumer interests of the global film and entertainment company.
“Southern Africa is one of the exciting new markets in the world,” said Pierre Sissman, Disney’s consumer products president for Europe, the Middle East and Africa.
“We are confident Disney Enterprises Southern Africa will help open up new avenues for Disney involvement in the region,” Sissman said.
“South Africa will provide the platform for the group to move into the rest of Africa, where it has had very little exposure to date.”
The company is charged with controlling piracy of Disney products, and licensing development of Disney merchandise, he added.
Botha, meanwhile, said Disney had had a presence in South Africa through licensees for 25 years.