Mark Workman, who has served as VP of integrated marketing at Turner Home Entertainment for the past year, has been hired by Columbia TriStar Motion Picture Cos. as senior VP of strategic marketing. He starts Monday.
Workman, who is highly regarded in marketing circles, most recently served as the senior exec responsible for marketing efforts between THE and Turner Pictures. With Time Warner’s acquisition, Turner Pictures was a fatality. Workman had been in negotiations to take the post (Daily Variety, Dec. 10).
He will be responsible for planning and implementing national promotions and product tie-ins on all feature films, responsibilities formerly handled by Diane Salerno, who left to start her own consulting firm (Daily Variety, Nov. 1). He will be involved in the campaigns on such upcoming films as “Godzilla” and “Starship Troopers.”
The move reunites him with Sony Pictures Entertainment marketing prez Robert Levin. The two worked together at the Walt Disney Co. when Levin was head of marketing and Workman was director of promotions.
It also reunites Workman with Amy Pascal, who joined Columbia Pictures over the Thanksgiving holiday as president.
“I feel very good about him coming here. We worked together before with great success,” said Levin. “He is known throughout the business and really understands how to put together the campaigns. I know he will help us really build this department.”
Workman spent eight years at Disney, working on such film and TV projects as “Pretty Woman,” “Dick Tracy,” “Aladdin” and “Ellen.”