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Title card change: RGA/LA becomes Imaginary Forces

The Hollywood-based creative team responsible for title sequences on some of Hollywood’s biggest blockbusters has revamped its own title from RGA/LA to Imaginary Forces.

Former RGA/LA creative director Kyle Cooper, exec producer Peter Frankfurt and exec producer/production head Chip Houghton finalized a deal last week with RGA that transforms the RGA’s West Coast division into a new indie shop flying the Imaginary Forces banner.

The team is responsible for the main title work on Paramount’s “Mission: Impossible,” Warner Bros./Universal’s “Twister” and Fox’s “Braveheart” and “True Lies,” but made its mark with the innovative and much-imitated titles for New Line’s hit “Seven.”

The firm, with 20 staffers, is currently working on titles for Fox’s soon-to-erupt “Volcano,” among other projects, including new media. The group is redesigning the animated logo for Netscape’s new Communicator browser screen.

“We have spent a long time building and refining a brilliant creative and production team,” said Cooper. “Keeping this group together as our own company is truly exciting.”

RGA maintains a small equity share in Imaginary Forces, which began four years ago as the West Coast division of RGA Digital Studios, owned by True North Communications, RGA and True North (owner of Foote Cone Belding and other advertising concerns). RGA has subsequently opened a multimedia company in San Francisco – True North Technologies – but otherwise no longer has a West Coast division.

While about half of the firm’s work involves main titles, Imaginary Forces also works closely with leading filmmakers to create corporate designs. Clients include Mel Gibson, Arnold Kopelson and Tony and Ridley Scott, for whom they designed a new type-style called Shepperton after their acquisition of Shepperton Studios in the U.K.

“Our expertise has always been in the entertainment field,” said Frankfurt, “but we understand and have demonstrated that the same conceptual design and execution that have proven so successful in entertainment also apply to advertising and the world of new media.”

Imaginary Forces is also being positioned as a content creator. Frankfurt, who produced Touchstone’s “Boys,” starring Winona Ryder, is also producing “Blade,” starring Wesley Snipes, for New Line. He said he anticipates further feature film projects to come out of Imaginary Forces.

Cooper said the new name was chosen from the prologue of Shakespeare’s Henry V.

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