S.D. O&O shifts ‘Access’

For the first time since the show premiered, an NBC-owned station has moved the magazine strip its co-owns with Twentieth TV, “Access Hollywood,” out of its 7:30 p.m. access slot.

NBC’s KNSD San Diego has moved “Access Hollywood” to the less competitive 6:30 p.m. slot, while moving King World’s “Jeopardy!” from 6:30 p.m. back into the 7:30 p.m. slot it had last season.

The station’s programming director Penny Martin said the move “is not a downgrade” because the station has triple access. “We thought it would be better positioned in a less competitive time period, preceding ‘Entertainment Tonight.’ ”

Martin added that at 6:30, “Access Hollywood” will offer an alternative to local news and will be up against fewer similar magazine shows. In the 7:30 p.m. slot in November, “Access Hollywood” placed fifth in the market, averaging a 4.3/7, which was down 61% from the timeslot average last November with “Jeopardy!” It also lost 39% of its “Wheel of Fortune” lead-in.

Meanwhile, another NBC O&O, WTVJ Miami, has upgraded “Access Hollywood” from 12:30 p.m. to 7 p.m., replacing Paramount Domestic TV’s “Entertainment Tonight.” In the 12:30 p.m. slot in November, where it ran a day late, “Access” averaged a 2.2/7, which was down just slightly from its lead-in and off 24% from the year-ago timeslot average.

Par sources say they decided to take both “ET” and “Hard Copy” to the CBS-owned WFOR because “Hard Copy” got squeezed off WTVJ when NBC took an ownership stake in “Extra” and created “Access Hollywood.” “ET” and “Access” will start airing on WFOR in January.

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