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NBC ups Gerritsen

HONG KONG – NBC Asia has appointed Deira Gerritsen as veepee and executive director of global client development.

In the newly created position, she will be based in Singapore and will report to Andrew Lack, president of NBC News.

Her replacement as director of advertising sales for NBC Asia is expected to be announced early next year.

In a statement, the company said Gerritsen’s role will span three main responsibilities: to leverage the strength of NBC’s parent company, General Electric, and its established business alliances around the world to benefit Asian and global ad sales; to develop strong and profitable relationships with global advertisers that benefit NBC Asia’s two channels in the region; and to leverage, globally, the advertiser relationships developed by NBC’s U.S. network.

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