NBC has won the Jenny McCarthy sweepstakes. The Peacock web has committed to a series starring the former host of MTV’s “Singled Out.”
McCarthy, who rose to fame as the host of the cable web’s gameshow, will star in a comedy for the Peacock web for the 1997-98 season. The network will ink either a 13- or 22-episode commitment with Paramount Network Television, which is producing the show in association with MTV Prods.
According to sources familiar with the talks between NBC and Paramount, the network is willing to commit to 22 episodes for any night except the web’s Thursday-night powerhouse lineup. If Paramount wants to shoot for Thursday night, NBC will commit to 13 episodes.
The show will star McCarthy as a small-town girl on the East Coast who relocates to Hollywood and inherits a home in the hills and takes a job as a movie star’s personal assistant.
On board to executive produce the as-yet-untitled comedy are “Wings” executive producers Howard Gewirtz and Mark Reisman. “Wings” also is a Paramount show and McCarthy made a guest appearance on the veteran sitcom earlier this year.
Red carpet treatment
Several networks were wooing McCarthy. Fox went so far as to roll out a red carpet upon her arrival to visit the network and had employees throw rose petals at her and hold signs that read “We Want Jenny.” She also got preferred parking at the executive building with a big star that said “Jenny.”
The Peacock deal is the latest in what has been a busy year for the former Playboy playmate of the year. Besides her success from “Singled Out,” she also has a 22-episode commitment from MTV for the tentatively titled “Jenny McCarthy Show,” which starts production next month. The show will be a comedy sketch series.