You will be redirected back to your article in seconds

MTV PARTY CRASHER

Drinking dissuasion efforts shift Bud to VH1

ST. LOUIS (AP) – Anheuser-Busch is channel surfing to show it is serious about helping to curb underage drinking.

The maker of top-selling Budweiser beer has removed beer advertising from teen-oriented MTV and moved it to sister station VH1, which generally appeals to more adult viewers.

Intentions clarified

Anheuser-Busch spokesman Tony Ponturo said Tuesday the decision was made earlier this year and the brewer hasn’t run ads on MTV since Sept. 30. He said the company has an education program to discourage underage drinking and wanted to ensure that its intent isn’t misrepresented.

The company spent $534 million on advertising last year, less than $2 million on MTV.

Disclosure of the brewer’s decision comes after the liquor industry was criticized for reversing a self-imposed ban on broadcast advertising of liquor.

“They’re responding to a ratcheting up of tensions in this area,” said Ben Steinman, president of Beer Marketer’s Insights, an industry newsletter. “They just felt it was time for an extra level of caution.”

A PR deal

Steinman said he believes teens decide whether to drink based on their family environments and other factors, not due to advertising, so he doubted the decision would have much of an effect. It was more of a public relations move, he said.

Among other major brewers, Miller Brewing has said it has no plans to stop advertising on MTV, while Coors said it already does not advertise on the network.

The Federal Trade Commission is reviewing a Schlitz Malt Liquor ad that aired in July on MTV during the teen-targeted show “My So-Called Life.”

More Scene

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    ST. LOUIS (AP) – Anheuser-Busch is channel surfing to show it is serious about helping to curb underage drinking. The maker of top-selling Budweiser beer has removed beer advertising from teen-oriented MTV and moved it to sister station VH1, which generally appeals to more adult viewers. Intentions clarified Anheuser-Busch spokesman Tony Ponturo said Tuesday the […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    ST. LOUIS (AP) – Anheuser-Busch is channel surfing to show it is serious about helping to curb underage drinking. The maker of top-selling Budweiser beer has removed beer advertising from teen-oriented MTV and moved it to sister station VH1, which generally appeals to more adult viewers. Intentions clarified Anheuser-Busch spokesman Tony Ponturo said Tuesday the […]

  • A Night in the Writers' Room

    'Vida,' 'One Day at a Time' Showrunners Recount Being Called Racial Slur in Writers' Room

    ST. LOUIS (AP) – Anheuser-Busch is channel surfing to show it is serious about helping to curb underage drinking. The maker of top-selling Budweiser beer has removed beer advertising from teen-oriented MTV and moved it to sister station VH1, which generally appeals to more adult viewers. Intentions clarified Anheuser-Busch spokesman Tony Ponturo said Tuesday the […]

  • A Night in the Writers' Room

    Parity Takes Center Stage at Variety's 'A Night in the Writers' Room' Drama Panel

    ST. LOUIS (AP) – Anheuser-Busch is channel surfing to show it is serious about helping to curb underage drinking. The maker of top-selling Budweiser beer has removed beer advertising from teen-oriented MTV and moved it to sister station VH1, which generally appeals to more adult viewers. Intentions clarified Anheuser-Busch spokesman Tony Ponturo said Tuesday the […]

  • American Black Film Festival opening night

    Trevor Jackson Was Originally Told He Was 'Too Young' to Star in 'Superfly' Remake

    ST. LOUIS (AP) – Anheuser-Busch is channel surfing to show it is serious about helping to curb underage drinking. The maker of top-selling Budweiser beer has removed beer advertising from teen-oriented MTV and moved it to sister station VH1, which generally appeals to more adult viewers. Intentions clarified Anheuser-Busch spokesman Tony Ponturo said Tuesday the […]

  • Women In Film Crystal and Lucy

    Brie Larson Says She Learned Her Own Strength Playing 'Captain Marvel' Role

    ST. LOUIS (AP) – Anheuser-Busch is channel surfing to show it is serious about helping to curb underage drinking. The maker of top-selling Budweiser beer has removed beer advertising from teen-oriented MTV and moved it to sister station VH1, which generally appeals to more adult viewers. Intentions clarified Anheuser-Busch spokesman Tony Ponturo said Tuesday the […]

  • 2018 NBCUniversal Upfront

    Andy Samberg on Returning to NBC With 'Brooklyn Nine-Nine': 'It Feels Like Home'

    ST. LOUIS (AP) – Anheuser-Busch is channel surfing to show it is serious about helping to curb underage drinking. The maker of top-selling Budweiser beer has removed beer advertising from teen-oriented MTV and moved it to sister station VH1, which generally appeals to more adult viewers. Intentions clarified Anheuser-Busch spokesman Tony Ponturo said Tuesday the […]

More From Our Brands

Access exclusive content