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Home & Garden TV to air Rose Parade

The only live and uninterrupted natuional coverage of the 1997 Tournament of Roses Parade on Wednesday is being made available on cable’s fledgling Home and Garden Television (HGTV) beginning at 8 a.m. PST, which plans to run the event without commercials.

Preceding the actual parade coverage will be a historical Rose Parade special at 6:30 a.m. and, at 7:30, a half-hour program about the making of the floats.

Encore presentations of the parade itself will also air on HGTV at 5 p.m. and 8 p.m. on New Year’s Day.

HGTV, which has paid out vast sums of money to cable operators to boost carriage, was launched two years ago and is now available in more than 20 million homes, with a total of 28 million households either receiving the channel or poised to receive it early next year.

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