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Eyemark pacts with Partner

Partner Stations Network and Eyemark Entertainment have formed a non-exclusive joint venture to create and launch first-run programming for all dayparts.

By working with Eyemark, which has access to the CBS-owned stations, the combined reach for launching new shows is 62%. The duo is looking at strips and weeklies, and the first project will be unveiled soon.

PSN is a consortium of 69 small and mid-sized TV stations reaching 32% of the country. It was founded in 1993 by Michael Lambert, PSN’s managing partner, to create programming for the member station groups, including Malrite Communications, Sinclair Broadcasting, LIN Television, Pappas Telecasting and Providence Journal Broadcasting.

Lambert recently announced that PSN was seeking a large-market partner, because it was too difficult to launch shows without the support of the top markets. The latest effort, “Jim J. and Tammy Faye,” was canceled in its first season.

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